About · Waseem Ali, MBA
About Waseem Ali: Freelance SEO Consultant in Liverpool
I’m Waseem Ali, the SEO consultant behind SEO Services Liverpool. I have 10+ years in websites and search marketing, an MBA in Digital Marketing and 200+ SEO campaigns delivered, mostly for solicitors, financial firms, property and local service businesses. I work from Liverpool Innovation Park on Edge Lane.
Waseem Ali
Freelance SEO Consultant
Liverpool Innovation Park, Edge Ln, Fairfield, Liverpool L7 9NJ
10+years in web & search
200+SEO campaigns delivered
MBADigital Marketing
40AI Overview citations on one client site
My story
How I work
I started out building websites and apps in 2016, which is why I still think about SEO from the inside out: how a page is built, how fast it loads and how Google crawls it. Over time the part of the work that interested me most was why some pages won the search and others did not.
Since 2023 I have worked almost entirely on SEO for lead-generation businesses. Much of that has been in the legal sector – personal injury, medical negligence, data breach and immigration law – where competition is fierce and Google applies its highest standards for trust. That experience shapes how I work for every Liverpool client: data first, honest reporting and nothing that could put your site at risk.
I work as a freelancer rather than running an agency because I want to do the work myself. Clients speak to me directly, and the person who wrote the plan is the person carrying it out.
My principles
- Data, not opinion. Recommendations come from Search Console, Analytics, crawl data and the live Google results.
- White-hat only. No bought links, private networks or tricks that put your business at risk.
- Plain English. You will always know what I did, why and what happened.
- Revenue over rankings. I report on calls, forms and enquiries, not just positions.
Experience
Career timeline
| Dates | Role | Highlights |
|---|---|---|
| 2025 – present | SEO Specialist, Billion Media Limited | Managing SEO across 6 legal-sector campaigns: personal injury, data breach, road traffic accident, medical negligence, accident at work and criminal injury claims. |
| 2025 – present | SEO Manager, Deluxe Law Chambers (part-time) | SEO for 4 immigration law websites for a UK law firm. Organic clicks grew from 489 to 8,960 in 6 months; average position from 51.2 to 11.4. |
| 2024 – 2025 | SEO Specialist, Alexander Clifford | Full SEO strategy for a B2B financial services firm: #1 for “R&D tax credits specialist”, top 3 for 10+ commercial terms, 12–18 qualified leads a month. |
| 2023 – 2024 | Ecommerce & Local SEO, ENC Store | eBay and Google Business Profile optimisation; local SEO increased in-store footfall by 30%. |
| 2020 – 2023 | Digital Marketing Assistant, SQSAPPS | WordPress websites, technical SEO fixes, app store optimisation and Google Ads. |
| 2016 – 2020 | Web & App Developer, Tech Canvas | Built websites and apps with SEO-focused content and keyword research. |
Credentials
Qualifications and certifications
| Qualification | Issuer |
|---|---|
| MBA, Digital Marketing | University of the West of Scotland |
| Foundations of Digital Marketing and E-commerce | Google (via Coursera) |
| Keyword Research with Semrush | Semrush Academy |
| Local SEO; Local SEO for Service Area Businesses | BrightLocal Academy |
| Content Optimization Expert | Surfer |
| Technical SEO; Google Ads Essential Training | LinkedIn Learning |
| Master WordPress and Elementor | Udemy |
Tools I use every day: Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, Surfer, Rank Math and BrightLocal.
Results
Recent results
- Immigration law firm: 489 → 8,960 organic clicks in 6 months
- R&D tax credits firm: #1 for “R&D tax credits specialist”
- Personal injury firm: +612% organic traffic in 5 months
- Solicitors website: 22.3K clicks and 2.65M impressions in 6 months
FAQs
About Waseem: FAQs
Who runs SEO Services Liverpool?
SEO Services Liverpool is run by Waseem Ali, a freelance SEO consultant with 10+ years in web and search marketing and an MBA in Digital Marketing. He works from Liverpool Innovation Park, Edge Lane, L7 9NJ.
What qualifications does Waseem have?
An MBA in Digital Marketing from the University of the West of Scotland, and certifications from Google (Digital Marketing & E-commerce), Semrush (Keyword Research), BrightLocal (Local SEO) and Surfer (Content Optimization Expert), plus LinkedIn Learning’s Technical SEO course.
What industries has Waseem worked in?
Mainly legal (personal injury, medical negligence, data breach and immigration law), financial services, property, ecommerce and local service businesses.
How can I contact Waseem?
Call or WhatsApp 07747 147628, email [email protected] or use the contact form. Office hours are Monday to Friday, 9am–6pm.
Let’s talk about your SEO
Send me your website and I will reply within one working day with the quick wins and the biggest problems holding your rankings back – free and with no obligation.
SEO Services Liverpool
Liverpool Innovation Park, Edge Ln, Fairfield, Liverpool L7 9NJ
07747 147628 · WhatsApp · [email protected]
Monday to Friday, 9am–6pm
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