Case study · Finance · B2B tax advisory
R&D Tax Credits SEO: #1 on Google and 12–18 Qualified Leads a Month
A specialist R&D tax credits consultancy reached #1 on Google for “R&D tax credits specialist” and top 3 for 10+ commercial keywords, generating 12–18 qualified B2B leads a month from organic search where it previously had none. Organic traffic grew from near zero to about 4,200 monthly visits.
#1for “R&D tax credits specialist”
10+commercial keywords in the top 3
12–18qualified B2B leads a month
~4,200monthly organic visits
The challenge
Starting point
R&D tax relief is a complex, regulated topic where businesses are wary of bad advice. The firm had a professional website but almost no organic traffic, and relied on cold outreach for new clients.
Competitors included large accountancy firms and specialist consultancies with years of content. Winning meant proving expertise and answering technical HMRC questions better than anyone else.
What I did
The SEO strategy
1. Topical map
I planned a cluster around the full R&D tax credits topic: eligibility by sector, qualifying costs, the merged scheme, claim process, HMRC enquiries and deadlines, each linking back to the core service pages.
2. E-E-A-T content
Pages were written with named expert review, clear references to HMRC guidance and real examples, meeting Google’s expectations for financial topics.
3. Technical and schema
Site structure, internal linking, FAQ and Service schema were rebuilt so Google could see the relationships between guides and services.
4. Conversion
Lead magnets and clear calls to action converted readers at around 35%, turning traffic into sales conversations.
Results
The results
The firm ranks #1 on Google for “R&D tax credits specialist” and in the top 3 for more than ten high-value commercial terms. Organic traffic rose by around 200% in the first six months and continued compounding to around 4,200 monthly visits, and the site generates 12–18 qualified B2B leads each month.
What a Liverpool business can take from this
Liverpool professional services firms – accountants, financial advisers, consultants – can win the same way: cover the topic more completely and credibly than competitors, then make it easy to enquire.
Related services: Content SEO · SEO for finance firms · Technical SEO
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