SEO guide · Updated 30 September 2026
What Is an SEO Audit? What It Covers and What It Costs
An SEO audit is a structured review of why a website does or does not rank, covering technical health, on-page content, local SEO, backlinks and competitors, ending with a prioritised list of fixes. In Liverpool, a professional SEO audit typically costs £300–£1,000.
By Waseem Ali, freelance SEO consultant, Liverpool · 6 min read
What an SEO audit covers
| Area | Examples of what is checked |
|---|---|
| Technical | Crawl errors, indexing, redirects, speed, mobile, schema |
| On-page | Titles, headings, content depth, internal links, duplication |
| Local | Google Business Profile, citations, reviews, map rankings |
| Backlinks | Referring domains, toxic links, gaps versus competitors |
| Competitors | What the pages ranking above you do better |
| AI search | How your business appears in AI Overviews and chatbots |
What you should receive
- A written report in plain English
- A prioritised issue list with effort and impact
- A keyword-to-page map
- A walkthrough call
When to get an SEO audit
- Traffic or enquiries have dropped
- After a redesign or migration
- Before hiring an SEO provider
- When you want an independent second opinion
My SEO audit
My SEO audit covers 100+ checks for a fixed £299, delivered in five working days.
FAQs
Can I do an SEO audit myself?
You can check the basics with Google Search Console and free tools, but a professional audit is faster and prioritises fixes by business impact.
Waseem Ali is a freelance SEO consultant at Liverpool Innovation Park with 10+ years in web and search marketing, an MBA in Digital Marketing and 200+ SEO campaigns delivered. More about Waseem.
Want help with this? Get a free SEO audit for your Liverpool business – I will reply within one working day.
Related: SEO audit Liverpool · Technical SEO checklist